Larry now shows his shoulders, making him seem stronger and more vibrant and trimming his hair makes him look lighter and his neck longer. "It's the same neck," says Mr. Connors, but the haircut "makes him look thinner." They also removed his double chin and smoothed the rolls and plumpness in his face and neck taking off about five pounds. Quaker didn't want to make him look too young, so he still has crow's feet and a little sparkle in his eye. The color red is prominent in the new logo. Two blocks in slightly different tones form the backdrop. The shift in shades "adds a sense of movement," says Mr. Connors.
OLD QUAKER OATS
NEW QUAKER OATS
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